Rihanna, the global pop icon and successful entrepreneur, recently shared the secrets behind her makeup brand, Fenty Beauty, in an exclusive interview. Launched in 2017, the brand has quickly gained the love of millions thanks to its inclusivity and innovative approach to beauty.
In the interview, Rihanna explained that the main idea behind Fenty Beauty was to create products that would suit people of all skin tones. “It’s always been important to me that there’s something for everyone at Fenty Beauty. You shouldn’t walk into a store and not be able to find the right foundation shade,” Rihanna says.
One of the most popular products is the Pro Filt’r foundation, which is available in 50 shades. Rihanna emphasized that developing such a wide range of shades required a deep understanding of the unique needs of different skin types. “We spent a lot of time studying different skin tones and undertones so that everyone could feel confident in themselves,” she shares.
Rihanna also mentioned that her brand was inspired by her personal struggles to find beauty products that suited her own skin tone. She hopes that Fenty Beauty will help change the beauty industry by making it more inclusive and accessible to everyone.
The singer and businesswoman also discussed her future plans, including expanding the Fenty Beauty product line. She announced new skincare products that will soon be released, which will also be in line with the brand’s philosophy of quality, inclusivity, and innovation.
The interview with Rihanna was not only a candid conversation about her journey in the beauty world, but also a powerful message about the importance of diversity and inclusion in the beauty industry.
